Launex™ Empowering Dementia Care with Clarity & Confidence.
The Launex™ mission is to reshape how dementia care is understood and delivered. Understanding dementia brings clarity, and clarity transforms into confidence in the way we implement and practice dementia care. Collectively – we are responsible for the change needed to improve care delivery in dementia. At LAUNEX LTD our dementia mission is built on clarity, structure, and person-led excellence. Learn how our approach supports families in our Dementia Family Pathway Course.
While science continues to seek a dementia cure, we invest where it truly matters — in people, families, and practical dementia care strategies that make a measurable difference in daily, and quality of life.
Our work at Launex™ champions the social pathway of dementia: supporting early understanding, proactive planning, and community-based care that sustains health and wellbeing through person-led care.
Through coaching, education, and collaborative training, Launex™ support families, carers, and Dementia Carer Specialists™, build confidence in what can be done now — ensuring that no person faces dementia feeling cut adrift.
At Launex™, this mission extends beyond education — it’s about redefining the care in dementia as a profession of excellence. By elevating the role of Dementia Carer Specialists™, we aim to establish recognition, accountability, and pride within care itself — ensuring that skill, empathy, and understanding are valued as essential expertise, not optional virtues.
Launex™ Mission: Empowering with Clarity & Confidence. Redefining Dementia Care.
At LAUNEX LTD, our mission is to redefine the care in dementia through understanding, clarity, structure, and leadership. We exist to transform the understanding of dementia from passive awareness into active, professional practice.
Launex™ recognises that the greatest impact in dementia care lies not only in scientific discovery but in how understanding dementia is applied at the point of care. Our work bridges that gap — converting knowledge into competence, and competence into confidence.
Through structured education, coaching, and professional training, Launex™ equips families, carers, and Dementia Carer Specialists™ (DCS) to deliver person-led care — an approach that interprets each moment, need, and behaviour in real time. Where person-centred care places focus around the individual’s care, person-led care is directed by the person. It transforms care delivery into a process of autonomy, informed response, not assumption.
The Launex Dementia Brain Map™ stands as the foundation of this transformation. Designed to trace the cognitive and neurology of dementia-related change, it empowers carers and professionals to connect clinical understanding with practical action — ensuring that every intervention serves the person, not just the procedure.
Expanding Access, Clarity, and Professional Standards in Dementia Care
At Launex™ our mission also extends to improving the visibility and accessibility of high-quality dementia education for every household and community. We recognise that many families struggle long before a formal diagnosis is made, and that professionals often lack the structured, person-led frameworks needed to interpret behavioural changes in real time. By closing this gap, Launex™ supports early understanding, clear decision-making, and consistent care responses across home environments, supported living, and professional care settings. This approach strengthens the dementia care pathway from the very first concerns through to advanced stages, ensuring that families and Dementia Carer Specialists™ receive guidance that is grounded in clarity, evidence, and lived experience.
Our mission extends beyond education; it is to establish Launex™ Dementia Carer Specialists™ as a recognised professional field — a defined discipline with a clear understanding of dementia, set standards, accountability, and expertise aligned to WHO, NICE, CQC, and ICF frameworks.
For global health guidance on dementia, you can also visit the World Health Organization’s Dementia Fact Sheet.
We are committed to a model of dementia care that is proactive, evidence-based, and measurable in quality. We stand for practical compassion, evidence-informed care, and a future in which personalised support is as valued as scientific progress. We champion a culture where families, professional carers, and organisations feel supported, informed, and empowered to make confident decisions.
By weaving person-centred, evidence-based practice into every resource, we aim to elevate the standard of dementia care across homes and communities. Through Launex™, we build a culture where clarity drives care, understanding leads action, and dignity remains the constant outcome.